Whimsy Official is a modern beauty and wellness atelier focused on clean, plant alchemy and conscious luxury. By redefining the beauty and wellness space, we redefine consumerism which takes us one step closer to global sustainability. Founders Victoria McAbee & Jasmine Lee launched the DTC line in August 2020 with a goal of creating inclusive, clean, non-toxic, and plant-based products that are industry-leading and redefining. Started in their college town of Auburn, Alabama as a mobile matcha bar turned brick-and-mortar shop, they've quickly pivoted into the thriving e-commerce brand, offering their signature Ceremonial Grade Matcha and Glow Getter Collagen Blend, as well as their recently launched Halcyon Botanic Serum and Lip Gleam Nº1.

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