This week we kick back and chill with Tracy Hackler from Panini America. There is no doubt you’ll be intrigued with our conversation as we cover a TON of great hobby topics.

Here is what you can look forward to:
* What exactly does Tracy do?
* How Tracy approaches his role with Panini.
* How good of a basketball player is Mark Cuban?
* Is there a product that is more difficult to market?
* The intricacies of creating + promoting a retail product.
* “Cards are hard!” — agreed.
* The realities of manufacturing cards - check these videos out.
* What happens on release day at Panini America?
* How is it to work with athletes?
* How Alvin Kamara approaches his signing day.
* What happens when athlete wants their 1/1 auto?
* Thoughts on group breaking in the hobby?
* How does group breaking affect product choices?
* Do we need more new products or larger print runs of current products?
* So much more!

Tracy’s Recommended Book:
* Football for a Buck | https://amzn.to/2pL8VbZ

Check out https://www.BreakerCulture.com for more insights!

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