It is more important than ever to help your juniors understand how to compete with grace and integrity. Discover why their 'personal brand' is incredibly important.Coach: Positive Coaching Alliance, better athletes, better people.Bio: Positive Coaching Alliance (PCA) is a national non-profit organization with the mission of creating a positive, character-building youth sports environment that results in BETTER ATHLETES, BETTER PEOPLE. Youth sports currently involves 40M children, which presents a tremendous platform on which to develop youth character and life skills. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have an impact.Since its founding in 1998, PCA has established 18 chapters nationwide, partnered with roughly 3,500 schools and youth sports organizations to deliver more than 20,000 live group workshops, reaching 19.2 million youth.PCA gains support from a National Advisory Board of elite coaches, professional and Olympic athletes, organization leaders, and academics who share PCA’s mission. PCA is proud to partner with more than 50 national governing bodies.Birthplace: N/AResidency: Mountain View, CA, USALink: Positive Coaching AllianceLength: 1 min 40 secTheme: Motivation