Most people believe that you need to be a brand owner or private label seller to benefit from advertising on Amazon, but today we discover just how beneficial it can be for your FBA reseller business. If you're someone who gets their inventory via retail arbitrage, online arbitrage, or even wholesale, advertising your inventory is a great way to separate yourself from your competition and increase your sales. This week on the Full-Time FBA Show we welcome back our friend Jo Ann Zimmerman to talk all things Amazon Ads, particularly for resellers like us! Jo Ann fills us in on why it’s a good idea to consider advertising on Amazon, how it can save money in the long run, and which categories she finds are the most suitable to advertise in. Tune in for some insider intel into the world of Amazon advertising for resellers, from someone who has dedicated her time to experimenting with it, understanding it, and generously sharing her findings.