Today we are discussing how to increase your profits by thinking like an Amazon customer. We find out why Amazon is considered one of the most customer-friendly companies and how they achieve this. Looking at their return policies, user-friendly website, and customer reviews, we understand why they are a successful company. When reflecting on our own journey of selling on Amazon, we teach the importance of minimizing making assumptions, scanning products and source data (even if you don’t think you should,) actively opening your eyes to products you may normally overlook, and keeping a look out for clearance and sales. We know you could never eliminate having items returned, but we start to understand how to minimize this by changing our perspective from thinking purely about profits. Join us to learn how to increase your profits, decrease your returns, and have happy customers! Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - www.fulltimefba.com/ The Full-Time FBA Podcast Page - www.fulltimefba.com/podcast Snow Notes for this episode - www.fulltimefba.com/142