One of the questions we get asked a lot is “Is selling on Amazon a saturated business model?” Many people believe that there are just too many sellers for the current demand of items to buy on Amazon. Today we unpack this question. In a saturated marketplace, sellers can only achieve growth by taking the market share away from other competitors and that can be incredibly challenging. Tune in today to hear how this idea that Amazon is saturated is often based on incomplete statistics. We break down what the seller statistics are and what they really say about the continuing growth of Amazon’s market. Listen to find out the importance of having a marathon mindset to selling on Amazon and why if you can just make it to the six-month mark you’re more likely to achieve long-term success.