The Amazon customer search algorithm is something that many resellers assume they don't need to know or understand. But when a reseller discovers how customers actually find their products in Amazon's search results, they can make the right chioces to better position their inventory to show up earlier (like page 1) in the search results. Understanding how the Amazon search algorithm works is essential to being a successful Amazon reseller. In today’s conversation, we dissect Amazon’s search algorithm and why it can leave many Amazon resellers feeling frustrated. We learn what an algorithm is, how organic and paid searches differ, some insider tips that Amazon won’t tell you, and much more. Listen today to find out how to take advantage of the Amazon search so you reach your potential as a reseller!