We've got two awesome humans bringing some serious neuroscience and neuromarketing genius to the conversation today!*Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Matt received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013. He regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands and has served as an expert-in-residence to Nike’s Innovation Team in Portland, Oregon*Prince Ghuman started his first company while attending UC San Diego. Next, he was the founding Head of Marketing at one of the earliest automotive e-commerce platforms, which was awarded the title of one of the fastest-growing companies in America for three consecutive years by Inc Magazine. He is a contributor to news outlets including Forbes, The Washington Post, INC. and Entrepreneur and focuses on neuromarketing within an ethical framework.*Both Matt and Prince are professors at the Hult International Business School in San Francisco and recently co-authored Blindsight - The (mostly) hidden ways marketing reshapes our brains.*Make sure to check out:  Blindsight - https://www.popneuro.com/bookBootcamp Neuromarketing - https://www.popneuro.com/neuromarketing-bootcamp *For Mental Fitness Training with Marc >> mchampagne.comIf you're enjoying the podcast - please leave a review! Thanks as always for listening and have the best day yet!⠀*Special props ?Producer & Editor - John BalderstonMusic: Clouds - Joakim Karud