Alexander Gillett is the co-founder and CEO of HowGood, an independent research company with the world's largest database on food and personal care product sustainability. Since 2007, Alexander has guided HowGood’s business trajectory, driving innovative partnerships with like-minded companies and organizations. Under Alexander's leadership, HowGood has provided critical data and insights into the quickly-shifting world of sustainability for retailers, consumers, and CPGs, while maintaining its mission to increase transparency and reduce the impact of food and consumer goods on our world.

HowGood is an independent research company with the world's largest database on product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood SaaS and impact data offerings help leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights into factors ranging from greenhouse gas emissions to animal welfare to labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.
https://howgood.com/
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