Knowing the action you want your audience to take after visiting a blog post is one of the keys to whether they will stick around to browse more of your website or they will bounce back to Google and forget about your site. Defining that next best step takes understanding both the search intent of your readers and defining your ideal audience. Stay tuned to learn more about how you can strategically define this next best step for your organic search audience.  In this episode, I'll cover:  Understanding search intent Define your ideal audience The next best step Instagram | Website  Show Notes | Podcast Updates Web Design for Food Bloggers