Technical skills alone aren't enough anymore. In this talk geared toward engineers, technologists, and founders, Wes reveals the top mistakes technical leaders make when describing their ideas–and shares frameworks to help better market your product. Headliners will learn:  Why product features don't matter as much as you think  How to confidently talk about yourself and the impact of your work  When to simplify technical topics when telling your story Wes is a marketing consultant with 10+ years of in-house experience at Fortune 500 brands and venture-funded startups. Prior to consulting, she led digital marketing and brand management at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap Inc. Wes also serves as a mentor for Backstage and WeWork Labs.