It can take months from the time that a traditional supplement is produced to the time that it hits store shelves. This is problematic because vitamins degrade and lose their potency over time. In fact, a study carried out by Labstore showed that almost 50% of supplement products on store shelves only have a six-month shelf life. In addition, traditional supplements are completely untailored to the individual, which means that many people are consuming less than or more than twice the dosage of certain nutrients they need. Nutrigene is changing all of this. As a personalized health platform that aggregates consumer health data and employs algorithmic technology to create tailored dosages of vitamins, minerals and proteins for individuals, Nutrigene is helping people achieve various health goals. Whether a person wants to increase their energy or performance levels throughout the day, boost longevity, or address particular health conditions such as IBS and Crohn’s disease, Nutrigene’s product holds promise and has already shown success in many individuals. Here’s how it works: once you fill out a quick survey, provide information regarding your basic health profile and upload any related health data (such as lab test results or genetic info), the team at Nutrigene will begin making the tailored supplement not more than a day later. In order to preserve purity and potency, the appropriate doses are packaged in small, individualized vials and delivered to your door. Mix it into your morning smoothie or a simple glass of water and you’re good to go. Min FitzGerald is the co-founder and CEO of Nutrigene, and she joins us to fill in all the details of how the product works, provide surprising anecdotal evidence and discuss some of the FDA-approved devices they are beginning to partner with, including one that monitors heart age over time. Tune in to learn more and visit mynutrigene.com.