People are always asking us what our top tips are for success building our businesses on social media. If you've been wondering how we do it, whether or not we have professional photographers all the time, and more, then this episode is for you. Remember when Instagram was all food pictures with bad filters? Scroll back far enough in our feeds and you can find it's all still there - our earliest photos, our awkward first Facebook lives, and all the bad filters you can handle. But today our social media strategy looks a lot different! Here are some of our favorite tips... Lead with value: know your audience and what is valuable to them Show who you are personally - people love to find ways to feel connected to you and what you might have in common Should you have a business account that's totally separate from your personal account? We dig in to when it makes sense to separate them and when they should be one and the same! The dreaded video conversation... why it's important to show your face to build that know, like, and trust factor! Nail your niche... because the niches are in the riches! (PS: How do YOU pronounce niche? Does anyone know if there's a "right" way?)  Solve their problems, and repeat that info often! If you know your audience, then you know what they're up against. Don't just tell them how to solve that problem once... show up and be consistent! And, our favorite apps to use... linked below!   Stephanie's favorites: https://www.planoly.com/ https://www.shoptezza.com/pages/tezza-app https://www.canva.com/ https://picsart.com/explore https://milkshake.app/ https://www.videoshop.net/   Jessie's favorites: https://www.canva.com/ https://milkshake.app/ https://acolorstory.com/a-color-story-app/ https://www.adobe.com/products/lightroom-mobile.edu.html Your notes app on your phone or - if you're an Apple user - across all devices http://www.inshot.com/   Book a call with us to talk about moving to eXp and joining SMCo!   Book a call with Jessie: https://calendly.com/jessiesellsaz/joinsociallymodernco   Book a call with Stephanie: https://calendly.com/stephanie-mainville/join-sociallymoderncollective   Follow us on social media! You can follow Socially Modern on Instagram at: https://www.instagram.com/sociallymodern/   You can follow Jessie here: https://www.instagram.com/msjessielockhart/ https://msjessielockhart.com/ https://www.youtube.com/channel/UC1K7T-vtDiL98NCA7WCuUNw https://www.tiktok.com/@msjessielockhart   And Stephanie here: https://www.instagram.com/heystephaniemainville/ https://msha.ke/heystephaniemainville/ https://www.tiktok.com/@stephaniemainville   Don't forget to screenshot while listening to our podcast, share it on IG, and tag us @sociallymodern!  If you love this podcast so far, please leave us a review to help other people find our show. And make sure you hit subscribe on your favorite podcast streaming app so you don't miss a thing!