California native Amanda Franz is the owner and creative director of Portland-based Wide Eyes Co., specializing in both ready-made and customized handcrafted stationary since 2012. With a background in Graphic Design, Amanda and her team are experts in creating one-of-a-kind stationery designs. Wide Eyes is built around her love for innovation and personal artistic expression.  It is an extension of her love for art, design, and creativity. In this episode, Amanda discusses putting together a team, developing a pricing strategy and the importance of overcoming a fear-based mentality. We also dive into the importance of a CPA because she states, “Understanding the financials of your business equals more control over your business.”   SHOW NOTES: nachesnow.com/101