14 min listen
She sold 12,000 bottles in less than 3 months.. Here’s how Kasama Rum’s Alexandra Dorda did it and the key lessons to launching a spirits brand
She sold 12,000 bottles in less than 3 months.. Here’s how Kasama Rum’s Alexandra Dorda did it and the key lessons to launching a spirits brand
ratings:
Length:
52 minutes
Released:
Jul 10, 2021
Format:
Podcast episode
Description
Today I’m chatting with Alexandra, the Founder of Kasama Rum.
As the daughter of the Belvedere and Chopin vodka co-founder, Alexandra brings the same level of quality and experience her family company was built on to her first solo venture. Kasama is distilled in the Philippines, bottled at her family's distillery in Poland, and enjoyed around the world. Leaving behind the typical tropes associated with old-school rum brands like sailors and pirates and absent of heavily spiced flavor profiles - Kasama brings a refreshing approach in both branding and palate to a category in need of a breath of fresh air.
If you’re in the alcohol industry or you’re wanting to launch a spirits brand, this episode was a real eye opener for me. We chat through how she sold out of her first batch of 12,000 bottles in less than 3 months, why she’s not optimising for profits and what she learned from the family biz that she’s putting into action with Kasama.
Omg. July 12!!!!!! Have you marked this date in your diary?! It’s the launch date for our private network and if you’re a woman building a cpg slash ecomm brand, this is built with you in mind. You can pop your name on our waitlist which is growing everyday and makes me so excited to see - at femalestartupclub.com/waitlist and we’re going to let you know the second it goes live. We only have 50 spots, we’re starting small and trust me you’re going to want to be part of this from the get go.
LINKS WE MENTION:
Kasama Rum's Instagram
Promo: Use FEMALESTARTUPCLUB for free shipping
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
As the daughter of the Belvedere and Chopin vodka co-founder, Alexandra brings the same level of quality and experience her family company was built on to her first solo venture. Kasama is distilled in the Philippines, bottled at her family's distillery in Poland, and enjoyed around the world. Leaving behind the typical tropes associated with old-school rum brands like sailors and pirates and absent of heavily spiced flavor profiles - Kasama brings a refreshing approach in both branding and palate to a category in need of a breath of fresh air.
If you’re in the alcohol industry or you’re wanting to launch a spirits brand, this episode was a real eye opener for me. We chat through how she sold out of her first batch of 12,000 bottles in less than 3 months, why she’s not optimising for profits and what she learned from the family biz that she’s putting into action with Kasama.
Omg. July 12!!!!!! Have you marked this date in your diary?! It’s the launch date for our private network and if you’re a woman building a cpg slash ecomm brand, this is built with you in mind. You can pop your name on our waitlist which is growing everyday and makes me so excited to see - at femalestartupclub.com/waitlist and we’re going to let you know the second it goes live. We only have 50 spots, we’re starting small and trust me you’re going to want to be part of this from the get go.
LINKS WE MENTION:
Kasama Rum's Instagram
Promo: Use FEMALESTARTUPCLUB for free shipping
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Released:
Jul 10, 2021
Format:
Podcast episode
Titles in the series (100)
The 6 Q's with Gen George from LMBDW by Female Startup Club