CW: Death, drowning, tragic story, bystander effect.After witnessing a tragic freak accident drowning death on a popular Maui beach, Gabi shares the experience. Perplexed by the inaction of individuals on the heavily populated beach, we discuss the spooky psychological phenomenon known as the bystander effect. We then travel into conversations on “self-branding”, the concept of a human as a brand, our experience in that realm, and more.   If you wish to skip the scary part, our talk on self-branding begins at 52:10