You'll be hard pressed to find someone who knows the ins and outs of YouTube better than Jamie Whiffen. He's been on the platform since it's early days (he was 12 when he got started), and as Ali Abdaal's video producer, he oversees the video creation process from inception to release while managing a team of over 20 people. In this episode, Jamie shares the lessons he's learned while working with Ali, the importance of incorporating mystery into YouTube videos, how to create a good hook and more. Enjoy!Follow Jamie:? YouTube? Twitter? Instagram? Linkedin? You can book 1:1 YouTube Growth consulting calls and channel audits with Jamie here: https://jamiewhiffen.co.uk/Follow Akta:? YouTube? Twitter? Instagram? NewsletterFollow Passionfroot:? Website? Instagram? Twitter? Linkedin? NewsletterWatch on YouTubeIf you enjoyed the podcast, please leave a review!