Today's guest is Ron Burrage. He is the Sr. Director, Head of Design at PepsiCo Beverages North America. During part one of this episode we talk about:-how Ron is a theatre junkie and a big fan of beauty and fashion photography and creative.-how artist Aunt Gloria helped him flick that design and creative switch for him. -the type of design that was influential to him. -how PepsiCo breaks the mold of traditional beverage design and how. -print and packaging projects during his time at Disney. -the importance of packaging and creating that tangible experience in this digital age. Ron has a tonne of experience and stories and shares some absolute gems with us. @ronburrage @pepsico_design