Today's guest is Santosh Chawla. He is a Senior Designer at Affinity Creative Group out of Oakland CA. During this episode we talk about: -how he got into the wine and spirits packaging design world. -HeMan toys and old toy packaging. -growing up and in India and growing his creative skills there. -his first trip to North America and how that all came about. -the album cover artwork he saw and what about it stuck with him. -the watch brand that he looks up to because of their design and minimalism. -using unique print techniques to help wine and spirits stand out and how one of them was inspired by his honeymoon in Italy. -the struggle to find balance between digital and real-world inspirations. -a press check that went sideways. -the design that he created that was launched at the Detroit Auto Show. With Santosh being a print guy and with 16+ years in the game, we had LOTS to talk about! Enjoy! @affinitycreative