Today's guest is Joshua Jacobs. He is J7 Creative - a branding and packaging studio focused in the cannabis space out of San Diego CA.During this episode we talk about:-how after a couple of years into his design career he started noticing how the designs and things he grew up around made its way into his style. -the CocaCola project he was a part of and why that was so influential to him. -how he nearly left design entirely. He went and got a job working for a cannabis producer and how he found his way back to design. -working with Aaron Draplin and how a conversation that they had really freed him to look at design his way. -the cataloge project he worked on using quark express back in the day and how that projet introduced him to printing and presschecks.-the project where he started to feel taken advantage of and what he learned from that. -the letterpress packaging project he created for a cannabis company and how that put him on the map and got him a lot of online attention. Joshua is filled with stories and I really enjoyed chatting with him and hearing more about his journey. @j7creative