One of the hardest things for a professional photographer to do is raise their prices. But why is that? We get so caught up in charging according to our self-worth instead of charging for the value our clients see in the photography experience. Once you make that mindset shift, selling and scaling becomes so much easier.In this episode, I chat with coach, speaker, and author Megan DiPeiro about selling with confidence and raising your prices. Megan shares the mindset shifts that have to happen before you can sell your work as a luxury service. She explains why luxe photography is about the experience, not just the final product. And we discuss advice for new photographers and those who want to scale their businesses past six figures.What’s in this episode:Why Megan loves sales, and how other photographers can learn to love it, too [2:19]What mindset shift has to happen before you can raise your prices and increase your profit [5:51]How to determine if you’re a good fit for your clients and make a deep connection from the get-go [10:45]How to show clients that your work creates a meaningful experience, not just photos [16:54]Why you shouldn’t “charge your worth” but instead “charge for your value” [20:40]How to make the mindset shift towards seeing and marketing your work as a luxe service [23:58]Why you should present your price, “shut your mouth,” and allow your clients to react to the number [33:14]Megan’s advice for new photographers and those who want to scale their businesses [33:55]If you want to shift your mindset, raise your prices, and scale your business, tune in to this episode.For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/cultivating-an-empathy-selling-mindset-with-megan-dipiero/Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/