Whether you’re brand new to photography or you’ve been in business for years, you’re probably familiar with feeling overwhelmed during busy seasons. The solution, as we’ve been told a thousand times, is to take a step back. But how do you slow down and press pause when you’re working 24/7?In this episode, I’m chatting with coach and photographer Krista Marie about finding balance and alignment in your business. Krista is sharing her advice for minimizing overwhelm and pressing pause, even when you feel like you’re covered up with work. She’s explaining why it’s so important to find systems that work for you. We’re also opening up about showing up in our businesses and making our voices heard. Plus, we’re chatting about pricing and why it’s important to disconnect your rates from your self-worth.What’s in this episode:How Krista grew her business from a college side hustle to a full-time job [2:20]How to prioritize your to-do list, minimize overwhelm, and find balance [3:55]Shifting your mindset around content marketing and making it something you truly enjoy [10:30]How to press pause and regroup when you’re feeling overwhelmed with work [15:07]Disconnecting your prices from your sense of self-worth [19:31]Why it’s important to reconnect with your creativity by pursuing passion projects [22:27]Krista’s tips for managing your time effectively and setting goals [25:36]Finding systems and strategies that work for you, even if they’re different from other business owners’ [29:40]How Krista has worked through her challenges to create a business that aligns with her [32:57]Accepting that not everyone’s going to like you, and committing to showing up anyway [34:53]If you want to create a business that feels aligned with you, tune into this episode.For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/building-your-business-your-way-how-to-ditch-the-overwhelm-find-alignment-in-your-business-with-krista-marie-lynch/Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/