Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman.
Today’s Topics Include:
Reason for Superhuman still being invite-only is not to increase user demand
Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback
Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders
Startup Details: Deliberately think through and consider everything deeply from scratch
Don’t turn down money when bootstrapping to find perfect product market/customer fit
Knack for knowing what people want, before they know they want something; and helping people realize they want something
Without active or spending money on marketing, Superhuman’s waitlist keeps growing
Superhuman’s Values: Create delight, be intentional, and remarkable quality
Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake
Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts
Superhuman’s pricing is low, but generates high value; big fan of round numbers
Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates
Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment
Generate roadmap and find balance to maintain lead over market and continue to grow
Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to
Links and resources:
Superhuman (https://superhuman.com/)
Rahul Vohra on LinkedIn (https://www.linkedin.com/in/rahulvohra)
Rahul Vohra on Twitter (https://twitter.com/rahulvohra)
Rahul Vohra’s Email (mailto:rahul@superhuman.com)
Superhuman Product-Market Fit Survey (https://www.slideshare.net/marklittlewood/rahul-vohra-founderceo-superhuman-the-productmarket-fit-engine-122102118)
Rahul Vohra on This Week in Startups with Jason McCabe Calacanis (https://www.facebook.com/jasoncalacanis/videos/2299819313590909/)
Rapportive (http://www.rapportive.com/)
TechCrunch (https://techcrunch.com/)
Product Hunt (https://www.producthunt.com/)
Hacker News (https://news.ycombinator.com/)
Google Docs (https://www.google.com/docs/about/)
GitHub (https://github.com/)
Startup = Growth - Paul Graham (http://www.paulgraham.com/growth.html)
Art of Product on Twitter (https://twitter.com/artofproductpod)
Derrick Reimer (http://www.derrickreimer.com) Website
Derrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) Website
Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)
Level Retrospective (https://www.derrickreimer.com/essays/2019/05/17/im-walking-away-from-the-product-i-spent-a-year-building.html)
Level Manifesto (https://level.app/manifesto)
Tuple (https://tuple.app/)