Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses. On the podcast, Julie Parker will share her strategies for how law enforcement can use social media to communicate directly with the public, as well as tips to improve a department's media relations. Mentioned in the podcast: 2002 D.C. sniper attacks in Washington, D.C. Minneapolis Police Department's handling of George Floyd Boston Marathon bombing Active shooter in Prince George's County Duante Wright shooting in Brooklyn Park, Minnesota Julie Parker is a recognized media consultant specializing in crisis communication, public relations, media coaching and social media training for national and local law enforcement agencies.  As a former television reporter and police department media director, Julie uses her decades of experience to help law enforcement agencies and their personnel learn the bet strategies for using the media relations and social media.  Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021