56 min listen
115: The ONE Word That Will Stop a Crisis Dead in its Tracks
115: The ONE Word That Will Stop a Crisis Dead in its Tracks
ratings:
Length:
32 minutes
Released:
Jan 5, 2021
Format:
Podcast episode
Description
After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram. The other—fight back.Turns out the latter choice blew up the story. This episode is a case study for what the Baldwins should have done to avoid the crisis.Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks. Heard on this episode: The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020) How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101) © Molly McPherson 2021
Released:
Jan 5, 2021
Format:
Podcast episode
Titles in the series (100)
08: Top Communication Fails that Made Headlines in 2018 by Indestructible PR Podcast with Molly McPherson