In this episode, I talked with the authors of the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains". Prince Ghuman has taught consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Matt Johnson is a consumer neuroscience professor at Hult International Business School. Their website https://www.popneuro.com/ makes learning and implementing ethical neuromarketing accessible for all.Patreon shout out to Mad Scientist Saahil Shenoy and his mom Seema Shenoy new product Omnipan!indiegogo.com/projects/omnipan-high-performance-modern-cookware#Best of luck revolutionizing cookware Seema! You raised a great son.Learn more about your ad choices. Visit megaphone.fm/adchoices