Justin Mares (@jwmares), founder of Kettle & Fire and Perfect Keto, joins Erik on this episode.They discuss:- The state of CPG, the history of the market, and the problems with the incentive structure today.- What has led to the decline in the health of the average American and where Silicon Valley goes wrong with its approach to food.- Where he would be investing if he was running a fund focused on health and wellness.- How to find non-traditional talent.- Why he is short San Francisco.- And much more.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Grace Chen is our audio engineer and the show is produced by Brett Bolkowy.