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Marketing during a crisis w/ KC Pet Project's Tori Fugate

Marketing during a crisis w/ KC Pet Project's Tori Fugate

FromThe Best Friends Podcast


Marketing during a crisis w/ KC Pet Project's Tori Fugate

FromThe Best Friends Podcast

ratings:
Length:
44 minutes
Released:
May 26, 2022
Format:
Podcast episode

Description

Many animal shelters across the country are struggling right now. In most areas, intake is up, and positive outcomes are down. With other factors impacting our industry, such as staffing issues and the economy, what is happening is nothing short of a crisis.
If you are experiencing this, you know that it can be hard to maintain lifesaving when the number of animals coming in doesn’t slow down. Creating compelling content for the public and the media is a vital piece of the puzzle to getting the animals in your care out into foster and adoptive homes.
One community that has found ways to maintain its impressive live release rate is Kansas City, Missouri. This week we spoke with Tori Fugate, the chief communications officer for KC Pet Project, about how they’ve managed to keep up the lifesaving pace.
We want to hear from you. How is your community doing right now? Share your story with us. You may be featured on a future episode! Email: podcast@bestfriends.org
Check out resources from this episode by visiting the website for The Best Friends Podcast: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-112 (https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-112)
Released:
May 26, 2022
Format:
Podcast episode

Titles in the series (100)

An animal welfare professional’s typical day includes unparalleled joy and heart-wrenching despair, often in equal measure. The burnout is real but it’s the hard-won progress that sustains us. The Best Friends Podcast brings you stories from the front lines of lifesaving. You’ll hear from leading experts on topics that impact all of us. These are stories that matter to shelters, rescue groups, and the animal welfare organizations that enable their service to a community and its animals. These are stories for all of us.