Kelsey Mellard (@KelseyMellard), co-founder of Sitka (trustsitka.com) and Kristin Spohn (@kbakes), partner at Social Capital, join Erik for this enlightening episode of Health Stories. In it they talk about a number of topics related to go-to-market for startups in the health industry. Kelsey explains what Sitka is trying to do in the musculoskeletal space, which is the #1 cause of disability in the US.They discuss the misaligned incentives in healthcare and the interplay of the various stakeholders that have an input into an individual's care. They explain why cost of care varies so much based on your ZIP code.Kristin and Kelsey talk about the types of startups they'd like to see in the healthcare space and where the opportunities are at this point in time. They also talk about some of the potential pitfalls and what founders can do to succeed.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.