The Final Flight is James Blatch's first book, and during our chat, I asked him how he's planning on selling copies because it's easier to sell books when you have a back catalog.So what should a new author do when they're about to release their first book? James talks about using advertising to sell copies of his book, so I asked him if advertising could help me sell the parenting memoir that I've written?James also talks about the different businesses that he runs aside from Self Publishing Formula, in particular, Fuse Books and Hello Books, and how they can help authors find more readers and get more copies of their work into the world.In this episode, we discuss.How Final Flight was originally written for the NaNoWriMo competition Finding the time to write a book while working on a businessIdentifying where your market isLearning from your writing process and making changesUsing advertising to promote your book and build an audienceBuilding an email listThe importance of checking and re-checking for errorsResources.James BlatchHello BooksFuse BooksSelf Publishing FormulaThe Final FlightNaNoWriMoSupport the show (https://www.patreon.com/becomeawritertoday)