Ron Holt is the CEO & Founder of Two Maids & A Mop. He opened the first location more than 16 years ago with a dream to one day build the largest, fastest-growing, most innovative residential cleaning service in America. Today, Ron's company serves 80 markets across the country and has plans to open at least 20 new franchised stores every year for the next ten years. His story has been chronicled in Entrepreneur, CNN Money, Forbes, Success & Inc. Magazine. And just last year, Ron's rags to riches story was profiled in a prime-time CNBC documentary which featured people from across the world that may become the next Warren Buffett.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Ron Holt, the CEO and founder of Two Maids and a Mop. [2:06] Josh welcomes Ron to Franchise Euphoria. [2:26] Ron shares that Two Maids and a Mop is a cleaning-focused franchise with the majority of their clients being residential homeowners. [4:14] Two Maids and a Mop utilizes a “pay per performance” system in which the customers determine the level of compensation their employees get based on their level of satisfaction. [7:21] Utilizing this compensation plan keeps both the customers and the employees engaged with the cleaning process and essentially creates an experience that puts power in the hands of the individuals involved. [9:09] Ron was inspired to create this model when he read Seth Goden’s book, The Purple Cow, which encourages reader to establish yourself as a “purple cow” in your business. [13:16] Ron ultimately chose his industry because he saw an opportunity to make waves in a field that had recurring revenue, strong demand, and was an industry no one wanted to be in. [14:27] There have been many mentors that have influenced Ron throughout his career including Warren Buffet, and Fred DeLuca. [23:11] Two Maids and a Mop looks for franchisees who are passionate, look forward to earning a profit, and embrace the challenge of running their business. [27:25] Ron shares that their recipe for success has always been embracing change and recognizing opportunities for innovation. [28:19] If you want to learn more about Two Maids and a Mop, visit the websites listed below. [29:31] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.twomaidsfranchise.com www.ineedamaid.com