Payment Orchestration continues to be a hot topic in digital payments. It has become even more prevalent post-COVID-19 with increased demand from consumers for more digitized payment methods, combined with the push from merchants to drive global growth ambitions with efficient cross-border services. CellPoint Digital is a leader in payment orchestration and has a longstanding history of delivering payment orchestration services for brands in the air travel sector. One of the most complex markets from a cross-border payments perspective – it bosts Virgin Atlantic, Cebu Pacific, and Avianca (one of the oldest airlines in Latam) as its clients and has transformed their payment architecture. I invited Kristian Gjerding to share the company's story and explore how to navigate complex payments data with a payment orchestration’s proprietary rules engine that can optimize existing payments relationships. We also discuss how they are on a mission to make life easier for organizations that take payments. For example, they don’t have to renegotiate with payment providers and make system changes.