Jay Kulkarni founded Theorem in 2002. Over the last 12 years, Kulkarni has been the driving force behind the company's extraordinary expansion. Theorem works with top brands and publishers, including Tory Burch, Pandora, Roku, News Corp, Hearst, and the New York Times, to operate as a true extension to their in-house teams and support their overall business goals and marketing strategies. The company recently announced plans to challenge traditional working models by creating a flexible, full-service marketing solution offering. In addition, the company consolidated all its deep strategic talent into one Consultancy team while also expanding its six global operations teams to focus more on client servicing and delivery. Jay expands on the idea of the "flexible" working model, how the business ecosystem is evolving, and unpack what it means for the future of business. We also discuss how today's publishers, brand marketers, and advertisers can better leverage the marketing cloud and programmatic tech to rise to the next level.