As an entrepreneur, Alon Braun is the founder of Neurotech Analytics and Riverbank Consulting. He has a passion for scaling enterprises and scientific innovations, especially in the deep tech industry. Articles by or about Alon have been featured in Inc Magazine, Forbes, Entrepreneur Magazine, and Thrive Global. In addition, his new book, The Entrepreneur Journey: 8 Steps from Inspiration to Global Impact. Besides Alon's work in science and technology, his areas of expertise include business growth strategies, agile methodologies development, and decision-making consultation. Alon Braun is a master at decision making especially helping people make difficult decisions. One of the ways that he helps with this is that he is an expert in understanding cognitive hacks that allow you to maximize your cognitive load capacity such that people who have to make complex long-range decisions involving factors with which are difficult to measure, those decisions can be made optimally and using his technologies. In today's episode, we explore the topic of Neurotechnology and Biohacking. We discuss the cognitive limit to making decisions and how to bypass it to enhance your performance. We also talk about creating more purpose with memory hacks and Alon's unique methodology that combines mathematical rigor with holistic consideration of the values important to the entrepreneur.