Handprint a tech platform that is looking better to bridge the gap between business activity and sustainability initiatives. They do this by tapping into consumer action. Handprint strives to ensure that every sale is climate-positive and assures transparency in all financial transactions by leveraging blockchain. To date, Handprint works with NGOs such as Worldview International Foundation (WIF) and Yayasan Gajah Sumatera (YAGASU), some of the world's leaders in reforestation and mangrove conservation and counts the likes of leading Swiss-born F&B firm SaladStop! as one of its earliest partners. Mathias Boissonot, Co-founder and CEO at Handprint, shares his insights on how businesses can better integrate their sustainability investments into each consumer interaction. In the age of digital shareability, we also discuss how companies can leverage novel technologies to maximize the visibility of their sustainability initiatives to appeal to a social-media-savvy generation.