According to Deloitte, nearly every company in the world will be using robotic process automation‎ (RPA) in some form within the next five years, as attempts to automate manual tasks in verticals like operations, HR, and accounting have fallen short. Gartner also estimates that by 2024, low-code application development will be responsible for more than 65% of application development activity. JIFFY.ai, the first-ever unified enterprise automation innovation company structured to have a lasting social impact over the next several decades, today launches to help enterprises optimize business functions, focused on finance and operations. The company is pursuing a responsible path to AI innovation and has a customer base that already comprises Fortune and Global 1000 companies. Our goal is to set a new standard for business at the intersection of entrepreneurship and innovation,” said Babu Sivadasan, CEO and co-founder of JIFFY.ai. “Across our entire team, we’re dedicated to tackling the effects of automation on the workforce, not just by accelerating the path to profit for businesses, but also through our foundation arm. We’ll invest in programs to re-train and up-skill workers whose jobs may be displaced.” With a focus on creating lasting social impact and improving the lives of workers whose livelihoods have been affected by automation, the company’s largest equity shareholder is its non-profit organization, Paanini Foundation. Babu Sivadasan shares how the foundation will offer job training and placement assistance programs for people impacted by automation in the workplace and how it will tackle demands from its corporate partners and existing client base.