After seeing Sanja Kon at Magento Live in Amsterdam talking about the future of online payments, and the role of UTRUST in that future, I invited her onto my daily tech podcast. Thankfully, she said yes. At UTRUST, they believe digital currencies are the money of tomorrow. Utrust helps merchants easily accept digital currencies for goods and allows buyers to pay with them. One merchant at a time, they are revolutionizing how payments happen. For merchants, reaching a growing base of customers using digital currencies is easy: online or off. In a recent conversation with Gary Vaynerchuk about how emerging technologies such as blockchain will affect businesses, he advised, "Anybody in the middle, from the person that makes the product to the person that consumes the product, is vulnerable. Technology is coming after you, and if you're in the middle, you need to pay attention to that statement." Crypto cuts out the middleman, and lets merchants keep more of their profit margin. Getting an edge on the competition is easy with their ready-to-be integrated API & plugins for major e-commerce platforms - and with the ability for our dev team to tailor it to your business. The Utrust platform went live in 2019 when football club S.L. Benfica came on board as the first merchant and the first major European football club to accept cryptocurrency. Utrust has since added Phone House Portugal to its growing list of merchants. Sanja Kon is a senior digital executive with more than ten years and has previously worked at eBay and Pay Pal. She is also a TEDx speaker and leadership coach. Sanja shares her vast experience in developing and executing global digital strategy, delivering sustainable revenue growth in multinationals within the E-Commerce, Fintech and telecommunication industries. As the V.P. of Global Partnerships at UTRUST, Sanja's primary focus is to partner with key international players to improve the accessibility of digital assets and increase cryptocurrency merchant adoption.