Ekata provides global identity verification solutions via enterprise-grade APIs for automated decisioning, and Pro Insight, a SaaS solution for manual review for cross-border businesses to grow revenue by maximizing their predictability of good transactions. The product suite is powered by the Ekata Identity Engine (EIE), the first and only cross-border identity verification engine of its kind. It uses complex machine learning algorithms across the five core consumer attributes of email, phone, name (person or business), physical address, and IP, to derive unique links and features from billions of real-time transactions within Ekata’s proprietary network and the data licensed from a broad spectrum of global providers. Ajay Andrews, VP of Product, joins me on my daily tech podcast. We discuss how businesses, such as Alipay, Stripe, Airbnb, and Microsoft, rely on Ekata’s solutions to approve more good transactions, reduce friction, and find fraud. Ajay talks about the current identity verification landscape and how the market is projected to reach $20 billion by 2020. We also discuss the key steps organizations can take to build customer trust and smooth online customer experience. Ajay leads the product management and data science teams at Ekata, and has 10+ years of experience working in consumer finance, payments, e-commerce, productivity apps, and identity/fraud in both Asia and the US. He also holds a bachelor’s degree in Electrical & Electronic Engineering from Nanyang Technological University in Singapore and an MBA from the Kellogg School of Management.