Jason Woosley is a seasoned technology executive with over 20 years of proven success in building high-performance product development organizations at scale. I invited Jason onto my daily tech podcast to learn more about Adobe Announcements at this year's Magento Live event. We discuss the new commerce capabilities for SMBs and Mid-market Merchants such as the Amazon Sales Channel Extension for Amazon's U.K. Marketplace and how the Amazon Sales Channel in Magento is now available for the Amazon U.K. Marketplace, with support for additional European territories arriving next year. The extension for Magento Commerce and Open Source removes the barriers to entry for merchants that are trying to gain a strong position with Amazon while also managing their owned channel. It also allows brands to quickly and easily integrate their catalog, establish a bi-directional data flow, and start managing listings from their Magento admin. Jason Woosley explains that since Imagine 2019, their work with Product Recommendations powered by Adobe Sensei has garnered a lot of enthusiasm from their customers as it enabled brands to leverage data and insights to drive real-time relevance and personalized experiences. At MagentoLive Europe, I learn more about the announcement and that in January of next year, they will be opening the Early Access Program to Magento Commerce customers. Once the program kicks off, participating merchants will be able to embed the feature in their Magento storefront and reap the benefits immediately. We also discuss the opportunities and challenges ahead facing business leaders and how Adobe's increasing suite of products is helping to transform e-commerce.