It has been a few years since true wireless earbuds arrived on the scene. They often come with onboard storage, activity tracking, heart rate monitoring, and much more. Apple's AirPod's and Huawei's FreeBuds 3 all keep the same "toothbrush" form-factor which is not for everyone. These are just a few reasons why one of the standout products at IFA 2019 for me was the Jabra Elite 75t. They have now been engineered to last longer and designed to fit better and they don't look like you have an electric toothbrush head sticking out of your ear. The Elite 75t is specifically designed to provide enhanced comfort through its optimal earbud shape and size. The earbuds have been extensively tested for a secure fit, so users can be confident that the earbuds will stay put. Perfect for someone like me who cannot run more than a few feet without my Apple Earbuds falling out of my ears. Taking it one step further, Jabra also collated valuable insights on user needs and preferences to determine the primary barriers to a true wireless experience. Jabra is also seeking to address consumer demand for more battery life, better fit and ease of connectivity with the newest addition to the Elite range. The Elite 75t offers up to 28 hours of battery life with the charging case and 7.5 hours without. The earbuds feature fast USB-C charging to ensure users will never run out of battery when on the go. Based on consumer feedback, Jabra also enhanced the ease of use of the charging case by ensuring easy access and adding magnets. René Svendsen-Tune, CEO at Jabra, said, "Our biggest news at IFA 2019 is also our smallest yet and is a result of our dedication to listening to and providing for changing customer expectations for a truly wireless experience." After swinging by the Jabra show booth at IFA 2019, I invited Tanni Toft from Jabra onto my daily tech podcast to learn more about how they listened to customer feedback to innovate and create a unique true wireless experience.