How can a solo attorney effectively use social media? In this edition of New Solo, host Attorney Kyle R. Guelcher, a solo practitioner out of Springfield, MA and Chair of the Young Lawyers Division of the Massachusetts Bar Association, welcomes Attorney Carolyn Elefant, to take a look at a solo practitioner’s unfair marketing advantage when it comes to social media. Carolyn talks about her book with Attorney Nicole Black, Social Media for Lawyers, The New Frontier, about why a new lawyer would want to invest resources in social media, how to find online potential clients and turn them into real world clients and ethical issues a practitioner should consider when using social media.