Episode 51:  THE Leadership Japan Series-Successful Public Speaking Part 2
Intro:  Greg:  Konnichiwa and welcome to Episode 51 of THE Leadership Japan Series.  I am your host in Tokyo, Dr. Greg Story, president of Dale Carnegie Training Japan, and much more importantly, you are a student of leadership, highly motivated to be the best in your business field.  If you enjoy the program then you might consider subscribing on iTunes.  Also, if you would like to own your own access to 102 years of the accumulated wisdom of Dale Carnegie training through free white-papers, guidebooks, reports, training videos, blogs, course information plus much much more then go to japan.dalecarnegie.com. 
Greg:  In fact the judges are definitely going to asks you questions, trust me.  That’s their job.  But in business you will have people from a rival division, rival part of the group.  Your personal rival is going to ask a nasty question that is going to make you look bad.  That’s the objective.  We’re going to talk about that, when we go to Q&A and how to deal with that, too.  So, needs versus wants.  This is really critical. What an audience may want, what they may need may not be the same thing, because you may have discovered additional things.   For the client particularly, they are looking for something.  The client says, we want you to do this piece of work.  Then you’re going to give a presentation from you to them on this.  This is what we want.  But what you may have found is something that they need to know that they haven’t thought about.  That’s really the value of JMEC, that you can actually be someone who’s going to present something that they haven’t really even considered.  Really something fresh and new and innovative.  So look to that.  And then, what are the goals?  The judges’ goals are to have stimulating, sparkling, fantastic presentations that are going to keep them on the edge of their seat right through a couple of days of marking.  That’s their goal.  So don’t bore them, right?  And most audiences, only 3% of the presentations they see are stimulating.  So I want to make sure that you are all in that 3% that the judges are going to see.
So we talk about define the structure and how do we open.  What’s the key points?  What’s the proof?  What examples will we use?  What proof will we draw on?  Then your PowerPoint should show that.  And if you are using PowerPoint, keep it very very brief.  You could even have just photographs and no words, actually.  Visual images might be all you need.   A photograph of one word may be all you need.  I attended professional development training at Harvard Business School and one of the professors, they had a type of pit style auditorium, at the back wall he had written 10 words.  For 3 hours he lectured.  No notes.  But he had his 10 words on the back wall which was his 3 hour lecture.  Because each of those words represented a piece of his talk.  And that kept him in order.  No PowerPoint.  So the same thing, PowerPoint can be like that.  PowerPoint could be one word that stimulates in your mind, this is what I need to talk about now.  And here’s the next image, picture of one word, or no word.  Well that picture represents that or I’ll talk about that.  It doesn’t have to be masses of data or masses of text.  It can be something that is a hint for you, something that is interesting to look at.  Or it could be graphic, show graphs or whatever.  But think about how you want to organize that.  The flow of ideas should have a logical progression. That would be ideal, so it is easy to follow.
What is the purpose of the presentation?  The one we are going to do is to convince and persuade, the first one.  Convince the judges that your team has the best plan amongst all the business plans, which is going to have the most impact for the client, which is going to drive my brand to the absolute maximum possible.  That is your objective.  In this case it is convince and persuade.  Now it might