In the 1970's, Ray Kroc of McDonald’s is far ahead of the competition. But when a burger chain called Burger King poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, and in an unprecedented move, Kroc brings on a world renowned chef to develop the chicken nugget. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.