In the 1950s, two Florida visionaries start Insta-Burger King, a burger stand that will become Ray Kroc and McDonald’s biggest rival, re-inventing their kitchen's equipment into the pioneering flame broiler. Over the next two decades these two iconic restaurants will duke it out, launching the flame-broiled burger that will shape the world. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.