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The Risks and Rewards of “Pepsi Made with Real Sugar”

The Risks and Rewards of “Pepsi Made with Real Sugar”

FromEuromonitor Podcasts


The Risks and Rewards of “Pepsi Made with Real Sugar”

FromEuromonitor Podcasts

ratings:
Length:
7 minutes
Released:
Apr 16, 2014
Format:
Podcast episode

Description

Pepsi recently announced the launch of “Pepsi Made With Real Sugar” for summer 2014. The launch is indicative of Pepsi’s scattered strategy as of late. In a short period of time, Pepsi has changed their logo, bottle shape, sweetener offerings and product sizes. Given consumer reaction to high fructose corn syrup, Pepsi hopes that their latest offering will be seen as a healthier option in what has become an indulgent beverage category. Carbonates have been declining in sales as in the US and other developed markets, and Pepsi’s hope is that with different products, sizes and flavours, current Pepsi drinkers will have alternative products to drink without leaving the carbonates category altogether. 
Released:
Apr 16, 2014
Format:
Podcast episode

Titles in the series (100)

Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.