Digital consumption, the use of products or services via the Internet by consumers, is on a constant rise as more and more consumers gain Internet access. Consumption of entertainment based services will be the number one trend in 2014, with companies such as Netflix and Apple gaining massive amounts of subscribers and expand into emerging markets. Purchasing consumer appliances via the internet is the second trend, which has been steadily gaining ground since the beginning of ecommerce. The ease of delivery makes buying appliances online attractive to consumers. The third trend is social media migration which will see more consumers, especially younger consumers, moving from well-known services such as Facebook to lesser known social media providers.