8 min listen
Coca-Cola Increases Stake in Smoothie Brand Innocent
Coca-Cola Increases Stake in Smoothie Brand Innocent
ratings:
Length:
5 minutes
Released:
Mar 5, 2013
Format:
Podcast episode
Description
Coca-Cola recently increased its stake in UK smoothie brand Innocent. This move was seen by some journalists as Innocent "selling out"; an attitude reflective of the fear Innocent's reputation as a healthy fruit juice company will be spoiled by Coke. Jonas Feliciano, Beverages Industry Analyst at Euromonitor explains that the acquisition of brands such as Green & Black and Ben & Jerry's did not affect their ethical practices, so this fear is likely unfounded.
Released:
Mar 5, 2013
Format:
Podcast episode
Titles in the series (100)
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