8 min listen
Is there a Balance of Risks and Benefits in Over the Counter Advertising?
Is there a Balance of Risks and Benefits in Over the Counter Advertising?
ratings:
Length:
7 minutes
Released:
Nov 13, 2012
Format:
Podcast episode
Description
The US is the only country that allows advertising of both over the counter (OTC) and prescription medication. However, OTC medication is not required to issue a balance of risks and benefits when being advertised. Research has shown that OTC advertising rarely has a balance, and often includes more benefits than risks. Stephanie Prymas, Consumer Health Research Analyst at Euromonitor, discusses whether OTC advertising should follow the same guidelines as prescription only medication.
Released:
Nov 13, 2012
Format:
Podcast episode
Titles in the series (100)
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