Regardless of the final numbers for the London 2012 Games, it remains important for the UK tourism industry to maintain a positive image in visitor's minds for potential future trips. Caroline Bremner, head of travel and tourism research, states that the real winners in the tourism industry could be the small boroughs. As international tourists arrive to Stratford International station, it's up to businesses and hoteliers to keep investing in that area so that they can help put East London on the map.