In this episode of Globalcast, Florian Heyden, Senior Research Analyst at Euromonitor discusses the recent trend of adding organic ingredients to pet food. Heyden gives a case study of the trend in Germany, and then explores the organic trend in the worldwide pet food market.
Hear about:

How sales of organic food in Germany are impacting the pet food market
Why the packaged food market often affects the pet food market in different countries
How the organic trend is impacting the sales of pet food worldwide
The future of organic pet food